There are 48 Inuit words for snow.
There are 194 Nordic words for nonsense.
Hygge is just one of them.
"beautifully captures the zeitgeist" —Independent
Utta Knut is the pseudonym of a collective of Danish emigrés living in the UK who thought they'd finally escaped hygge but to their horror now find themselves once again surrounded on all sides by knitted slippers, steaming mugs of glygge, and steaming piles of Nordic-themed b*llsh*t.